Case Studies
The Power of a Multichannel Approach to Fundraising
In today’s diverse and dynamic fundraising landscape, donors engage across multiple channels, making an integrated strategy essential for maximizing revenue and donor retention.
During holiday giving seasons, DM plays an even greater role in influencing donor behavior. Analysis shows that DM generates several multiples of the revenue directly attributed to it.
When DM is the only active channel, its role in driving outside-channel gifts becomes evident. Data from acquisition campaigns shows that 26% of gifts and 37% of revenue come through white mail and online, even though DM was the only active solicitation method.
BOOST RETENTION WITH RECURRING DONORS.
In its 50th year, Acadiana Animal Aid is celebrating the rescue of tens of thousands of vulnerable, medically challenged and neglected cats and dogs from under-resourced, overcrowded municipal shelters across the state of Louisiana.
By Acadiana Animal Aid’s 50th year, the organization’s records showed only 115 recurring donors. Monthly donor activation had stagnated. That’s when blue dawg stepped in.
By the end of the first campaign, blue dawg had kickstarted Acadiana Animal Aid’s monthly donor growth plan with a 33 percent increase in recurring giving over the previous year.
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