Case Studies
The Power of a Multichannel Approach to Fundraising
In today’s diverse and dynamic fundraising landscape, donors engage across multiple channels, making an integrated strategy essential for maximizing revenue and donor retention.
During holiday giving seasons, DM plays an even greater role in influencing donor behavior. Analysis shows that DM generates several multiples of the revenue directly attributed to it.
When DM is the only active channel, its role in driving outside-channel gifts becomes evident. Data from acquisition campaigns shows that 26% of gifts and 37% of revenue come through white mail and online, even though DM was the only active solicitation method.
BOOST RETENTION WITH RECURRING DONORS.
In its 50th year, Acadiana Animal Aid is celebrating the rescue of tens of thousands of vulnerable, medically challenged and neglected cats and dogs from under-resourced, overcrowded municipal shelters across the state of Louisiana.
By Acadiana Animal Aid’s 50th year, the organization’s records showed only 115 recurring donors. Monthly donor activation had stagnated. That’s when blue dawg stepped in.
By the end of the first campaign, blue dawg had kickstarted Acadiana Animal Aid’s monthly donor growth plan with a 33 percent increase in recurring giving over the previous year.
Maximizing Acquisition Engagement Through Integrated Direct Mail and Digital Acquisition
A well-known social service nonprofit with strong local brand recognition participated in direct mail and digital acquisition campaigns in 2021 and 2022. Mailing occurred only in Q4. The objective was to analyze the effectiveness of integrated campaigns year-over-year.
Today, organizations can mail fewer times and supplement with a higher volume of digital ads, achieving the required frequency at a fraction of the cost. The advances in targeting capabilities, thanks to AI and other technologies, have enhanced the precision and effectiveness of campaigns. Integration is no longer optional but essential.
Multichannel Match Campaign for Healing House
In May 2024, Healing House partnered with blue dawg to develop a digital match campaign to enhance donor response to its June fundraising efforts.
The campaign’s email open rates significantly exceeded the industry benchmark of 27.64%.
Healing House allocated $500 for Facebook ads, resulting in: 31,600 impressions (individuals reached) and 610 clicks (users who visited the campaign website)
In Direct Mail they achieved an 8% response rate with an average gift of $184, resulting in $34,371 in income from 132 donors.
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