What was your favorite – Where the Wild Things Are, Goodnight Moon or Green Eggs and Ham?

You will probably never forget the stories in these books. That’s the power of good storytelling.

International marketing guru, Jeff Bullas, recently shared on his blog 15 Content Marketing Trends That Need Your Close Attention. Number 1 on the list was storytelling. He says “If you want to stand out in a noisy digital world, you need to tell a better story.”

Good fundraisers use this valuable tool to interact with their donors. Do you have a better story and are you telling it?