I love salt and pepper on a lot of the food I eat. Together, these 2 seasonings enhance the overall flavor of my meal. No one has ever asked me if I wanted the salt or the pepper or which one I thought was better. In fact, I’ve never tested using one versus the other.

Then why do so many fundraisers ask the question – direct mail or email?  I agree both can be good separately. But together, they can greatly enhance a donor’s experience and your overall fundraising results.

This is just one aspect of cross channel fundraising that works incredibly well. Look at all the seasonings available to you and find the right mix for your donors.