OUR CHALLENGE: Create a new Christmas appeal for donors and prospects that is more donor friendly. A Christmas card with an actual drawing from one of their children was an obvious choice. RESULTS: Response went up with both donors and prospects. Plus many donors requested copies of the card to use for their Christmas cards.
OUR CHALLENGE: Our Challenge: Take ACH’s direct mail program and develop a multi-channel approach to sharing their story. In addition to the direct mail, an email was sent to donors and a banner ad was added to the giving page creating a consistent message to donors. THE STORY: ACH saw an overall increase in number