If you were like me, all my favorite children’s books were filled with pictures. It made the story so much more interesting.

In 1911, the expression “Use a picture. It’s worth a thousand words” was first published in a newspaper. With inflation, today’s pictures are now worth a million or more.

Then why are images missing from so many fundraising and marketing messages?

We know direct mail appeals with the right images outperform appeals with no images. This is true for social media as well. Images are the most important tactic for optimizing content on social media.

Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets.

Don’t miss out on the power of images.