Do you remember the TV Christmas special, Rudolph, the Red-Nose Reindeer? Rudolph runs away from home and goes to the Island of Misfit Toys. This is a place where not so perfect toys are sent – like the bird that swims, but can’t fly. That sounds like a penguin to me. Many tweets are going to the Island of Misfit Tweets. A recent study by Weber Shandwick found there are 73 Fortune 100 companies on Twitter and most of them don’t get it. The tweets are not engaging their followers; they posted very few tweets; and the tweets conveyed almost no personality. Plu