Dumbo does have one advantage over the rest of us…BIG EARS.

Listening is a lost art. This is true of many fundraisers. We get so excited telling everyone about the great things our organization is doing that we forget to listen.

Donors may support your organization for any number of reasons – many of which are unknown to the organization. And it’s because nonprofits are not listening to their donors.

You can see it the how nonprofits communicate with donors and prospects. Direct mail letters, websites and emails are filled with “we” and “I” instead of “you.”

If you still don’t want to listen, at least read Donor Centered Fundraising by Penelope Burk. She asked donors for you to learn what is important to them.

Your ears won’t help you fly like Dumbo, but they will help you be a better fundraiser.