MEND is a forward thinking social services organization who wanted a big presence for Giving Tuesday. The plan was to utilize several save the date style emails, announcements ahead of the day on social media, multiple emails and posts on the actual day of Giving Tuesday, and do digital thank you follow ups the next day.

MEND increased their Giving Tuesday donations by 10x any previous campaigns and netted over $30,000 in online donations from a small email list. It was an aggressive plan but very effective and serves as a model for a comprehensive and effective Giving Tuesday campaign.