In many areas of life, facts take precedence over feelings. Please note however that fundraising is not one of them.
Donors want to feel good about helping you. Some want to feel like heroes, some want to feel needed, some want to know their gift did something amazing. Your challenge is to make sure they experience those good feelings.
One of our clients received 2 pigs from a donor. After sharing with the donor how his two pigs became bacon, ham, and pork chops that helped feed abandoned boys and girls, the donor told them ?This opportunity to help has blessed me more than I can express in words.?
Yes, he got a thank you letter within a few days. But, it was learning how his gift had directly helped the children that gave him that wonderful feeling.
Now share those good feelings with your donors.