We love success stories that include before and after pictures. While my photos are not completely accurate, I did have to wear head gear 24/7 in the 8th grade. Yes, let your imagination run. Those were dark days.

Thankfully, the head gear and braces eventually came off, and I had a couple dates in high school. Special thanks to Sandy and Shelley.

Donors also love success stories with before and after photos. They want to see how their gifts produced a happy ending. As your story is unfolding in the letter or email, show a picture of the malnourished, lifeless puppy. Then show your donors the now playful, fat puppy that their gifts made possible.

Visuals are always powerful ? especially before and after.