In a recent blog, Seth Godin shared the 3 things customers (and I would add donors) want. 1.      Results - this one is obvious. Accomplish something. 2.      Thrills - this one is a little harder to define. It’s the excitement…the wow factor. 3.      Ego – this one is easier. It’s the need to feel important…to

The Late Show

After many trips to NYC, I was finally able to see David Letterman, and enjoyed the experience. One of the interesting aspects of the show was their instructions on laughing. While outside the theater, we were given instructions on when and how to clap and laugh. Once inside, we again got instructions both on video