Alabama Baptist Children’s Home Christmas

OUR CHALLENGE: Create a new Christmas appeal for donors and prospects that is more donor friendly. A Christmas card with an actual drawing from one of their children was an obvious choice. RESULTS: Response went up with both donors and prospects. Plus many donors requested copies of the card to use for their Christmas cards.

ACH Appeal

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OUR CHALLENGE: Our Challenge: Take ACH’s direct mail program and develop a multi-channel approach to sharing their story. In addition to the direct mail, an email was sent to donors and a banner ad was added to the giving page creating a consistent message to donors. THE STORY: ACH saw an overall increase in number

Valley Rescue Mission Impact Report

OUR CHALLENGE: Change from the old annual report formats that businesses use – long, boring and not donor friendly. RESULTS:   A simple, easy to read Impact Report that let’s the donors know the Impact they had that year.

Alabama Baptist Children’s Home

OUR CHALLENGE: Develop an involvement device that also thanks the donors.  The appeal package had a 4 page letter and a bookmark with high perceived value. Donors are asked to keep the bookmark in their Bible as a reminder to pray for the children. RESULTS: Great response from the donors with many groups requesting