Donor Performance

Our Challenge: Client didn’t know how many donors they were retaining or if their acquisition was paying off. Results: Our Donor Snapshot showed the trend and their retention rate. Both donor cultivation and acquisition were adjusted accordingly.

Campaign Analysis

You don’t need workbook to know how well your campaigns are doing. We make it easy for you.

Gateway Email Appeal

OUR CHALLENGE: Develop first ever email appeal with their Christmas direct mail  campaign. Designed email and sent two weeks after mail arrived in homes. RESULTS: Online and direct mail giving up with higher average gifts.

Radical – Secret Church Email

OUR CHALLENGE: Find a way to reach churches around the world with Secret Church. Researched and selected email lists of churches from a wide range of denominations. Designed an email with links to videos and Secret Church registration. RESULTS: 23% open rates and contacts from churches in US and 5 other countries.

Alabama Baptist Children’s Home Christmas

OUR CHALLENGE: Create a new Christmas appeal for donors and prospects that is more donor friendly. A Christmas card with an actual drawing from one of their children was an obvious choice. RESULTS: Response went up with both donors and prospects. Plus many donors requested copies of the card to use for their Christmas cards.

ACH Appeal


OUR CHALLENGE: Our Challenge: Take ACH’s direct mail program and develop a multi-channel approach to sharing their story. In addition to the direct mail, an email was sent to donors and a banner ad was added to the giving page creating a consistent message to donors. THE STORY: ACH saw an overall increase in number

Valley Rescue Mission Impact Report

OUR CHALLENGE: Change from the old annual report formats that businesses use – long, boring and not donor friendly. RESULTS:   A simple, easy to read Impact Report that let’s the donors know the Impact they had that year.

Alabama Baptist Children’s Home

OUR CHALLENGE: Develop an involvement device that also thanks the donors.  The appeal package had a 4 page letter and a bookmark with high perceived value. Donors are asked to keep the bookmark in their Bible as a reminder to pray for the children. RESULTS: Great response from the donors with many groups requesting

Alabama Baptist Children’s Home Bookmark

OUR CHALLENGE: "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Alabama Baptist Children’s Home Email

OUR CHALLENGE: Add an email to Easter campaign that started with Facebook and direct mail. Created email with like branded landing page for donations. RESULTS: Contributions are up and still coming in. One donor was so touched by the message that offered to pay for a mission trip.