As a child, it was a big deal to answer the phone and make calls. Plus, what great exercise dialing a rotary phone. For that privilege, we had to use our phone manners like being friendly.

Is your website mobile friendly? If not, you’ve probably seen a drop in your website visitor traffic.

Google is expanding their use of mobile-friendliness as an organic ranking signal starting April 21st. This change will affect mobile searches and significantly impact search results – which means traffic volume.

Here is the criteria Google is using to determine if websites are friendly:

  • Avoids software that is not common on mobile devices, like Adobe Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Check your website with Google’s Mobile-Friendly Test Tool:  Test . For ideas on making a mobile-friendly website, check out Google’s Guide to Mobile-Friendly Sites:Ideas

This is much more fun than a rotary phone.