Donor Snapshot

Our Challenge: Client didn’t know how many donors they were retaining or

Campaign Analysis

You don’t need workbook to know how well your campaigns are doing.

Gateway Email Appeal

OUR CHALLENGE: Develop first ever email appeal with their Christmas direct

Radical – Secret Church Email

OUR CHALLENGE: Find a way to reach churches around the world

Alabama Baptist Children’s Home Christmas

OUR CHALLENGE: Create a new Christmas appeal for donors and prospects that

ACH Appeal


OUR CHALLENGE: Our Challenge: Take ACH’s direct mail program and develop a

Valley Rescue Mission Impact Report

OUR CHALLENGE: Change from the old annual report formats that businesses use

Alabama Baptist Children’s Home

OUR CHALLENGE: Develop an involvement device that also thanks the donors.


Content Truths – #8 is really good

September 12th, 2017|0 Comments

Jeff Bullas, an online marketing guru, recently posted 10 Truths about Content Marketing that every fundraiser should read. Especially #8. How does the content of your fundraising messages measure up to his truths? Does it

Facts vs Feelings

August 18th, 2017|0 Comments

In many areas of life, facts take precedence over feelings. Please note however that fundraising is not one of them. Donors want to feel good about helping you. Some want to feel like heroes, some

Before and After

March 15th, 2017|0 Comments

We love success stories that include before and after pictures. While my photos are not completely accurate, I did have to wear head gear 24/7 in the 8th grade. Yes, let your imagination run. Those

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