Scott – it’s a name I’ve loved for over 57 years. Scott Swedenburg feels like I’m signing something and Mr. Swedenburg is my dad.

I’m sure there’s a name that you really like.

Names are also very important in your fundraising.

Donors and prospects like to see their name (especially when it’s spelled correctly). You could be using it in an email, text or letter. The question is how to use someone’s name – first name… first/last name… or Mrs. last name.

Roger Dooley, a neuromarketing expert, shares in a blog, The Best Way to Personalize, what one group discovered about people’s names.

Test to see what your donors prefer.