We need a Hero!
Who is the hero in your fundraising – your organization or your donors?
Consistently, organizations make themselves the hero. We did (fill in the blank)…We’ve been serving our community….Our staff was able to…and so it goes. Not one word about the donor.
This mistake is seen across the fundraising landscape – direct mail, email, websites and social media. And, it is damaging your relationship with your donors.
In an excellent Agents of Good blog, John Lepp shared 7 valuable principles, the first one being your donor is the hero.
It’s time to take off your cape and put it on your donors.