Double vision is the new norm. Breaking Bad averaged 6 million tweets per episode. That means Breaking Bad viewers were watching the show and at least one other screen at the same time.

Why is this important to marketers and fundraisers? Customers and donors are becoming more like those viewers. They have new expectations on how their informational and social needs should be met. They want to engage in real time using multiple media devices simultaneously.

How will your organization address their needs? Maybe your direct mail has a picture that when scanned links to a video. Be sure mobile plays a big part.