Content Truths – #8 is really good

September 12th, 2017|0 Comments

Jeff Bullas, an online marketing guru, recently posted 10 Truths about Content Marketing that every fundraiser should read. Especially #8. How does the content of your fundraising messages measure up to his truths? Does it

Facts vs Feelings

August 18th, 2017|0 Comments

In many areas of life, facts take precedence over feelings. Please note however that fundraising is not one of them. Donors want to feel good about helping you. Some want to feel like heroes, some

Before and After

March 15th, 2017|0 Comments

We love success stories that include before and after pictures. While my photos are not completely accurate, I did have to wear head gear 24/7 in the 8th grade. Yes, let your imagination run. Those

What’s Important?

March 10th, 2017|0 Comments

What’s important… That’s a great start to a question, but how you end the sentence is what matters most to your success. So, at your organization is it “to me?” or “to my donors?” Penelope

Second Helping

February 7th, 2017|0 Comments

When dining at someone’s home, how do you get a second helping? It’s really quite simple. Let your host know how incredible the meal was and how much you appreciate the effort. He or she


November 22nd, 2016|0 Comments

In a few days it will be Thanksgiving; a celebration going back to 1621 when a group of people from different backgrounds gave thanks for what God had given them. 200 years later President Abraham

Social Distance

November 7th, 2016|0 Comments

Social Distance is a concept sociologist use. It is defined as the degree to which people are willing to accept and associate with those having different social characteristics. For example, someone living in an urban


August 30th, 2016|0 Comments

Scott – it’s a name I’ve loved for over 57 years. Scott Swedenburg feels like I’m signing something and Mr. Swedenburg is my dad. I’m sure there’s a name that you really like. Names are


July 25th, 2016|0 Comments

What was your favorite – Where the Wild Things Are, Goodnight Moon or Green Eggs and Ham? You will probably never forget the stories in these books. That’s the power of good storytelling. International marketing


July 6th, 2016|0 Comments

We need a Hero! Who is the hero in your fundraising – your organization or your donors? Consistently, organizations make themselves the hero. We did (fill in the blank)…We’ve been serving our community….Our staff was


May 2nd, 2016|0 Comments

I like reading Men’s Health to find new workout ideas. And, it’s no surprise that the articles are filled with pictures of very muscular men. If you had images of my puny arms, no one

Death of the Annual Report

April 19th, 2016|0 Comments

Your Annual Report should be put out of its misery. Why? Because it’s all about your organization, not your donors. My guess is it’s filled with statistics, financials, board members, pie and org charts, and

Case Study – ABCH

March 16th, 2016|0 Comments

Who Partnership with a statewide children’s home, the Alabama Baptist Children’s Home “We’ve been extremely pleased with the return on investment that blue dawg (formerly Mail Enterprises) has attained through fundraising. Our results consistently rank

504, 2016


By | April 5th, 2016|Categories: Fund Raising Trends|0 Comments

When is the last time one of your donors said “WOW?” The next question that

1603, 2016

Case Study – ABCH

By | March 16th, 2016|Categories: Case Study|0 Comments

Who Partnership with a statewide children’s home, the Alabama Baptist Children’s Home “We’ve been

1102, 2016

Do You Love Your Donors

By | February 11th, 2016|Categories: Email Marketing, Featured, Fund Raising Campaigns, News, Reviews|Tags: , , , |0 Comments

A Valentine Proverb The only time I talk to my wife is when I want

501, 2016


By | January 5th, 2016|Categories: Uncategorized|0 Comments

While peanut butter has been around since the late 1800s and jelly even longer, the

1512, 2015

Donor Christmas List

By | December 15th, 2015|Categories: Email Marketing, Featured, Industry Trends|0 Comments

New bike with banana seat and butterfly handlebars Stretch Armstrong Twister Sorry, that’s my list.

412, 2015

Facebook Fundraising

By | December 4th, 2015|Categories: Uncategorized|0 Comments

Forget posting your lunch and videos of your cat. Instead, let’s give our donors an

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