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Content Truths – #8 is really good

September 12th, 2017|0 Comments

Jeff Bullas, an online marketing guru, recently posted 10 Truths about Content Marketing that every fundraiser should read. Especially #8. How does the content of your fundraising messages measure up to his truths? Does it

Facts vs Feelings

August 18th, 2017|0 Comments

In many areas of life, facts take precedence over feelings. Please note however that fundraising is not one of them. Donors want to feel good about helping you. Some want to feel like heroes, some

Before and After

March 15th, 2017|0 Comments

We love success stories that include before and after pictures. While my photos are not completely accurate, I did have to wear head gear 24/7 in the 8th grade. Yes, let your imagination run. Those

What’s Important?

March 10th, 2017|0 Comments

What’s important… That’s a great start to a question, but how you end the sentence is what matters most to your success. So, at your organization is it “to me?” or “to my donors?” Penelope

Second Helping

February 7th, 2017|0 Comments

When dining at someone’s home, how do you get a second helping? It’s really quite simple. Let your host know how incredible the meal was and how much you appreciate the effort. He or she

Thanksgiving

November 22nd, 2016|0 Comments

In a few days it will be Thanksgiving; a celebration going back to 1621 when a group of people from different backgrounds gave thanks for what God had given them. 200 years later President Abraham

Social Distance

November 7th, 2016|0 Comments

Social Distance is a concept sociologist use. It is defined as the degree to which people are willing to accept and associate with those having different social characteristics. For example, someone living in an urban

Name?

August 30th, 2016|0 Comments

Scott – it’s a name I’ve loved for over 57 years. Scott Swedenburg feels like I’m signing something and Mr. Swedenburg is my dad. I’m sure there’s a name that you really like. Names are

Storytelling

July 25th, 2016|0 Comments

What was your favorite – Where the Wild Things Are, Goodnight Moon or Green Eggs and Ham? You will probably never forget the stories in these books. That’s the power of good storytelling. International marketing

Hero

July 6th, 2016|0 Comments

We need a Hero! Who is the hero in your fundraising – your organization or your donors? Consistently, organizations make themselves the hero. We did (fill in the blank)…We’ve been serving our community….Our staff was

Visual

May 2nd, 2016|0 Comments

I like reading Men’s Health to find new workout ideas. And, it’s no surprise that the articles are filled with pictures of very muscular men. If you had images of my puny arms, no one

Death of the Annual Report

April 19th, 2016|0 Comments

Your Annual Report should be put out of its misery. Why? Because it’s all about your organization, not your donors. My guess is it’s filled with statistics, financials, board members, pie and org charts, and

Case Study – ABCH

March 16th, 2016|0 Comments

Who Partnership with a statewide children’s home, the Alabama Baptist Children’s Home “We’ve been extremely pleased with the return on investment that blue dawg (formerly Mail Enterprises) has attained through fundraising. Our results consistently rank

711, 2016

Social Distance

By | November 7th, 2016|Categories: Uncategorized|0 Comments

Social Distance is a concept sociologist use. It is defined as the degree to which

3008, 2016

Name?

By | August 30th, 2016|Categories: Uncategorized|Tags: , |0 Comments

Scott – it’s a name I’ve loved for over 57 years. Scott Swedenburg feels like

2507, 2016

Storytelling

By | July 25th, 2016|Categories: Direct Mail, Fund Raising Trends|0 Comments

What was your favorite – Where the Wild Things Are, Goodnight Moon or Green Eggs

607, 2016

Hero

By | July 6th, 2016|Categories: Uncategorized|0 Comments

We need a Hero! Who is the hero in your fundraising – your organization or

205, 2016

Visual

By | May 2nd, 2016|Categories: Fund Raising Trends|0 Comments

I like reading Men’s Health to find new workout ideas. And, it’s no surprise that

1904, 2016

Death of the Annual Report

By | April 19th, 2016|Categories: Fund Raising Trends|0 Comments

Your Annual Report should be put out of its misery. Why? Because it’s all about

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