Storytelling

What was your favorite – Where the Wild Things Are, Goodnight Moon or Green Eggs and Ham? You will probably never forget the stories in these books. That’s the power of good storytelling. International marketing guru, Jeff Bullas, recently shared on his blog 15 Content Marketing Trends That Need Your Close Attention. Number 1 on

Hero

We need a Hero! Who is the hero in your fundraising – your organization or your donors? Consistently, organizations make themselves the hero. We did (fill in the blank)…We’ve been serving our community….Our staff was able to…and so it goes. Not one word about the donor. This mistake is seen across the fundraising landscape -