Death of the Annual Report

Your Annual Report should be put out of its misery. Why? Because it’s all about your organization, not your donors. My guess is it’s filled with statistics, financials, board members, pie and org charts, and all the wonderful things you did last year. How about what your donors did last year? Please know that our

WOW

When is the last time one of your donors said “WOW?” The next question that needs to be asked is was it a good WOW or a bad WOW. I know nonprofits care about their donors, but maybe it’s like some marriages where over time a spouse is taken for granted. Why do anything special