Thanksgiving

In a few days it will be Thanksgiving; a holiday that started in 1621 when a group of people from different backgrounds gave thanks for what God had given them. 200 years later President Abraham Lincoln proclaimed a national Thanksgiving Day to be celebrated the last Thursday of November. In Lincoln’s words, it was to

Double Vision

Double vision is the new norm. Breaking Bad averaged 6 million tweets per episode. That means Breaking Bad viewers were watching the show and at least one other screen at the same time. Why is this important to marketers and fundraisers? Customers and donors are becoming more like those viewers. They have new expectations on