As a child, did you ever build a sandcastle at the beach? If the answer is yes, then you know what happens next. Your big, beautiful sandcastle is kicked, stepped on and eventually washed away by the waves. The results of all your valuable time, effort and resources are gone in a very short time.
Recently I read an article on fundraising trends. The last trend mentioned was the need to build relationships with your donors. Is it just me or is this trend blatantly obvious and something successful nonprofits have been doing for years? I do agree with the writer that more competition has heightened the need to build